Graphic Design

Graphic design [for me] doesn’t need to be overcomplicated. It needs to look good, be easy to read and communicate what it’s supposed to.

I naturally lean toward work that feels sleek, modern and minimal, with strong type and plenty of white space. But there’s also a time to do more, have fun and make something cool enough to stop someone from scrolling, clicking past it or ignoring the billboard. The style can change, but legibility and the message always come first.