USA Baseball

September 2018 – March 2020 // Durham, NC

Responsible for upholding the visual brand of the nation’s pastime through the creation of print and digital publications, social media graphics, logo design, digital marketing, and signage for USA Baseball’s National Teams, events, and the Golden Spikes Award as part of the creative services team. Shot and edited photos for National Teams and for USA Baseball’s photo sales platform during international games, tournaments, identification series, and events; retail photographer for USA Baseball merchandise product photos and lifestyle photo shoots.
Primary creative lead for all USA Baseball Shop marketing, including creation of retail, email, and social campaigns, print advertisements, seasonal look books, and in-house apparel design.
Designed and produced content across digital, print, social, and audio/video platforms for all departments; delivered real-time content and on-site creative service operations at key events.
Implemented new project management system to increase efficiency, communication, organization, collaboration and workflows for growing creative requests.

Raycom Sports & ACC Network

February 2017 – September 2018 // Charlotte, NC

Sole graphic designer responsible for developing print, digital and social visuals for brand partnerships and clients, including the Atlantic Coast Conference Corporate Champion program, ACC Football and ACC Basketball broadcast ads, The Basketball Tournament (TBT), Hot Wheels Monster Trucks LIVE, etc.
Developed all marketing and sales materials from conception to final output; managed proposal, renewal, and recap development for 40+ sponsors and new business prospects; designed layouts.
Assisted in managing client social and digital campaigns; conducted research on client brands to provide suggestions for custom sales pitches; led brainstorms to determine promotional ideas and strategies that met brand objectives and current trends; managed inventory and executed sweepstakes.
Provided on-site client service and fulfillment at designated events including the ACC Football Championship Game, the ACC Basketball Tournaments and the ACC Baseball Championship.

2016-2017 Season // Charlotte, NC

Created a visual playbook of sponsorable assets, highlighting unsponsored brand touchpoints to add value, strengthen partner associations, and support revenue growth.
Assisted with the creation and implementation of all in-game promotions for the Charlotte Hornets, including live game components on-court and behind-the-scenes, host/emcee personalities management, event presentation game day duties, and pre-production tasks; exercised crowd control as needed
Managed email accounts for game presentation including collecting information and payment for special videoboard/jumbotron messages and booked on-court entertainment including color guards, national anthem, etc.
Researched topics and current events to contribute to the creative development of in-game segments and performed general office duties.

2018 – Present